Goodyear gets Lucky with T-shirts apparel line

LOS ANGELES (June 1, 2016) — Apparel marketer Lucky Brand L.L.C. has launched a Goodyear-branded line of T-shirts that will be sold in Lucky Brand's 170-plus retail stores nationwide.

The collection features cotton crew-neck tees sporting an authentic archival Goodyear graphic, Goodyear said, and are priced at $39.50 MSRP. Lucky said the tees are American-made.

“As one of the world's most respected and well-known brands, the Goodyear brand appeals to many consumers, whether they're young or old, fans of auto racing or simply of lifestyle nostalgia,” said Nancy Ray, Goodyear's director of licensed products.

“Our association with Lucky Brand brings together Goodyear's innovation, leadership, performance and more — all in a collection of casual, relaxed shirts enabling consumers to express their personal style.”

Lucky Brand's designers drew on everything from Goodyear performance-driven research and technical expertise, to its rich heritage and iconic brand images, Goodyear said. Lucky Brands used antique finishes for a “comfortably worn” look.

“While denim is our legacy, today we are a lifestyle brand with a strong moto heritage,” said Kin Ying Lee, chief creative officer of Lucky Brand. “This partnership with Goodyear is a great fit for our brand.”

This t-shirt line will be showcased in Lucky Brand outlet partners and on the company's website.

Lucky Brand features many corporate-branded t-shirts, including NASCAR, Triumph and Norton motorcycles, Jeep, etc.