TOKYO (May 27, 2016) — Yokohama Rubber Co. Ltd. (YRC) has unveiled a new advertising visual featuring players from the Chelsea Football Club (FC) of the Barclays Premier League the company sponsors.
The ad's visual theme — “Aim High – Strive for success” — expresses the goal of all Yokohama Rubber Group companies, according to the Tokyo-based tire maker. In the spot, the Chelsea players display the team's new uniform for the 2016–17 season. YRC entered into a five-year partnership agreement with Chelsea in July 2015 at the start of the 2015-16 season.
The company said the new visual will be used around the world in all Yokohama Rubber-related Chelsea items — including Internet, SNS and in-store tools.