BRUSSELS (May 23, 2016) — Tire makers in Europe have launched a campaign to raise awareness of best practices and procedures on tire maintenance, storage and service life.
Aimed at dealers, authorities and consumers, the TyreAWARE initiative is a collaboration between the European Tyre & Rubber Manufacturers' Association (ETRMA) and its member companies.
The TyreAWARE materials, presented in 14 European languages, are available on a new interactive website, according to the ETRMA.
Comprehensive information is provided for tire dealers, government authorities and consumers alike on tire storage, purchase, maintenance and service life, the association said.
The website contains videos explaining the correct time to replace tires, the importance of monitoring correct inflation and when to fit vehicles with winter tyres, the ETRMA said.
Visitors to the microsite, it added, can test their tire-care knowledge by taking part in the TyreAWARE quiz, which is available in English.