CLERMONT-FERRAND, France (May 18, 2016) — Group Michelin is banking on a four-part innovation-driven strategy to help it maintain above-market global growth in the short and long term, Chairman Jean-Dominique Senard told shareholders May 13 at the company's annual meeting.
The strategy aligns with the group's corporate mission of giving “everyone a better way forward,” Michelin said.
The strategy is built on the four pillars of tires, tire-related services, “experiences” and high-tech materials, Mr. Senard said.
He outlined the strategy's elements thusly: