Hankook magazine earns PR honor

NEW YORK (May 18, 2016) — Hankook Tire Co. Ltd.'s corporate magazine MiU was named the grand winner in the Best of Magazines – Design category at the Mercury Excellence Awards 2015/2016.

The Mercury Excellence Awards, often called the “Oscar Award” in public relations, was founded in 1987 and is hosted annually by global media group MerComm Inc. in New York City. Along with ASTRID and ARC, the Mercury Excellence Award is recognized as one of the industry's top three awards worldwide.

“It is great privilege to receive a grand winner at the world's best communication awards,” Seung-Hwa Suh, vice chairman and CEO of Hankook Tire said in a press release.

“As MiU represents Hankook Tire's design philosophy and commitment to enhance interaction with customers, Hankook Tire will continue to do best to be a top-tier brand boosting brand privilege in the global automotive industry.”

MiU also received a Gold award in the category in February, Hankook said.

Hankook notes that MiU has been “acclaimed for its creativeness and effectiveness as a communication channel to its customers in design and contents.” First published in 2013, MiU explores a variety of topics, including motorsports, tech-toy, architecture and fashion, bringing them together under a different theme.

Throughout its award-winning season, MiU introduced five global racing teams — Martini, Gulf, Scuderia Ferrari, Lotus and Hankook Tire — with each team's symbolic colors on the cover page. This season also covers Hankook Tire's motorsports history and includes an introduction on 24H series.