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May 09, 2016 02:00 AM

Lift maker Stertil-Koni signs new dealers

Tire Business Staff
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    STEVENSVILLE, Md. (May 9, 2016) — Heavy-duty vehicle lift maker Stertil-Koni USA Inc. has signed three new dealers to its dedicated distributor network in North America.

    Additions to the Stertil-Koni network are:

    • Diamond State Industrial Products, in Conway, Ark., headed by Dawson Mulhearn and Chris Beard;
    • Superior Equipment Co. (SECO), based in St. Louis, Mo., led by Tony Rivera and Matt Gross; and
    • City Lift & Lube, based in Rochester, N.Y., managed by Chuck Bauerschmidt.

    At the company's 20th annual distributor meeting, held in Burbank, Calif., Jean DellAmore, Stevensville-based Stertil-Koni USA's president, said that “never in the history of the vehicle lift industry has a company come out of virtual obscurity a mere 20 years ago to become such a major player in heavy-duty lifting in the United States.”

    He added that the company has accomplished that through “a rare combination of superior product engineering, an unwavering focus on customer service, dedicated employees and a highly skilled distributor network that brings the very best in technical skills and local knowledge” to the firm's broad range of customers.

    “Quite simply, Stertil Koni makes the customer the top priority, and our passion to serve the customer and take care of our distributors has catapulted us to a leadership position in both the U.S. and Canada. In contrast, while other may sacrifice distributor loyalty for sales, at Stertil-Koni we do not play that game. We know that devoted, loyal distributors take care of their customers.”

    Mr. DellAmore also cited recent company advances that have further spurred growth, including a new, ALI-certified model of the Stertil-Koni Diamond Lift, which is now available in a “frame” version and engineered specifically for concrete foundations — making it a possible fitment for lift replacement situations.

    He also told participants at the company's distributor meeting that Stertil-Koni recently completed a 36,000-ft. expansion of its manufacturing facility in Streator, Ill., “which will deliver enhanced flow and efficiencies — particularly in the production of our highly regarded heavy duty in-ground lifting systems.”

    These developments, Mr. DellAmore noted, “coupled with our highly talented team — employees and distributors – make Stertil-Koni strongly poised for continued growth over the next 20 years.”

    Stertil-Koni is a brand of the Stertil Group, which manufactures heavy-duty vehicle, bus and truck lifts. In addition to the Streator plant, the company has production facilities in Europe and The Netherlands.

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