WAYNE, N.J. (May 5, 2016) — Hankook Tire America Corp. has won a 2016 Business Marketing Association (BMA) B2 Award for its public relations and social media campaign in support of its Formula Drift sponsorship.
The BMA recognized Hankook in the corporate communications category for its campaign, “Hankook Tire Kicks it into High Gear with Championship Program.” More than 260 companies entered the 2016 competition, submitting nearly 700 entries across 82 categories.
Developed by Hankook along with PR and social media firm Brodeur Partners, the campaign was designed to “leverage the visibility of the sponsorship to drive engagement with media, fans and consumers through social and earned media,” the tire maker said.
During the 2015 Formula Drift racing season, Hankook won the tire manufacturers championship, and Hankook drivers swept the podium, finishing first, second and third for the season.