FINDLAY, Ohio (May 4, 2016) — Cooper Tire & Rubber Co. is partnering with the National Organizations for Youth Safety (NOYS) to promote driver and tire safety among teens and young adults in a program dubbed “Tread Wisely.”
At the center of Tread Wisely is a cartoon tire character who delivers important safety information with a dose of humor and a positive, proactive approach designed to appeal to teens and young adults, Cooper said. The program will involve young people ages 15 to 25 in the process of educating and motivating their peers to take important safety measures.
Cooper is funding its participation in Tread Wisely through its philanthropic arm, Cooper Tire & Rubber Co. Foundation. The company did not disclose its financial commitment, other than to describe it as “major contribution.”
Cooper and NOYS announced their partnership in conjunction with May's Global Youth Traffic Safety Month, an initiative that brings together organizations around the world that seek to reduce risks for the youngest drivers on streets, roads and highways.