ACCRA, Ghana (April 26, 2016) — Continental A.G. has established a subsidiary in Ghana to coordinate development of Conti's sales efforts throughout sub-Saharan Africa.
“The launch of the new West Africa legal entity is driven by our African Dawn initiative, which recognizes the growing economic importance of African on a global scale,” said Shaun Uys, managing director of Continental Tire Sub-Saharan Africa.
The new entity, Continental Tire West Africa, will enable Conti to expand its distribution channels and number of retail outlets and target new business opportunities in the fleet, rental, government, ports and mining sectors through a dedicated team based in Ghana, Mr. Uys said.