PALM BEACH GARDENS, Fla. (April 22, 2016) — TBC Corp. is ramping up its efforts to shift the sales mix at its franchised Midas auto repair network more toward tires, launching a “tire sales initiative” in Philadelphia that will roll out across the rest of the U.S. throughout 2016 and into 2017.
“The future of our brand is in tires and auto service,” said Mike Gould, the TBC executive vice president and COO who oversees the Midas franchise program.
“It's a major change, and we are confident about it because change is in our DNA: Midas started out as a muffler specialist and then graduated into brakes, followed by maintenance. Two years from now, we will be a full-service tire and auto-service company — and a significant player in the tire business.”
TBC did not elaborate on what measures it will undertake to effect the desired change, nor disclose the network's current sales mix.
TBC made a similar announcement last fall, declaring at that time it wanted to accelerate the franchise chain's tire-service expansion significantly in 2016 and 2017, with upgrades in distribution, computer support, shop signage and more.