ALLENTOWN, Pa. (April 19, 2016) — Continental Commercial Vehicles & Aftermarket was recently presented with the 2015 Content and O'Cat Award from O'Reilly Automotive Inc.
Conti picked up the award during O'Reilly's Supplier Awards presentation held at the company's annual store manager's conference in St. Louis. It was the first supplier recognition award received by Continental Commercial Vehicles & Aftermarket from O'Reilly. The O'Reilly award recognizes the supplier that provides the best support for catalog and content in its parts system.
The auto parts firm said that “developing and maintaining comprehensive and reliable catalog data and attributes is a valuable component of the customer selling process and an important element for enhancing overall customer relationship and long-term success. Continental Commercial Vehicles & Aftermarket was chosen because it enabled O'Reilly locations to effectively sell Continental's VDO branded parts as well as O'Reilly's Murray and Import Direct branded parts to their customers by consistently providing accurate and proactive catalog information and ensuring its validity.
“This made it easier for O'Reilly store personnel as well as retail and commercial customers to successfully research vehicle part number applications.”
In announcing the award, Tim Addis, Continental Commercial Vehicles & Aftermarket national account manager, noted that the “prestigious award…validates our commitment to provide that kind of quality information and support that helps our customer efficiently sell our products. It also strengthens our ongoing relationship and partnership by helping our customers to increase their sales.”
Conti's key contributors in the O'Reilly programs include: Mark Berner, catalog manager; Rick Raveau, catalog analyst; Mr. Addis; Jim McGonagle, head of aftermarket sales; Rick Wagner, electric motor product manager; and Dave Maclay, head of product management.
O'Reilly, one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the U.S. for both the do-it-yourself and professional service provider markets, currently operates 4,571 stores in 44 states.
Continental's commercial vehicles unit is an aftermarket supplier of OE-engineered automotive replacement parts including VDO branded HVAC and engine cooling fan motors and assemblies, door systems, engine management, fuel supply components and instrumentation.