NASHVILLE, Tenn. (April 15, 2016) — Giacomo Bertaina has joined Bridgestone Americas as vice president of its Global Digital Enablement Center.
The newly created role is part of the Nashville-based tire maker's ongoing efforts to enhance its global digital marketing strategy and encourage greater collaboration across regions and subsidiary business units, the company said.
Mr. Bertaina will be based in Nashville and, Bridgestone said, provide leadership for all global digital marketing activities.