CANCUN, Mexico — China's Hangzhou Zhongce Rubber Co. Ltd. opened a Westlake-branded tire store in Cancun, late last year.
It is the company's second store in Mexico and latest in a move to build a distribution network there.
The most recent outlet covers 3,250 square feet and concentrates on the Westlake commercial and consumer tire lines, the company said.
ZC Rubber Vice President Guorong Ge attended the store's recent opening, where he hosted a dealer meeting with the local Westlake distributor that same day.
The company said it is working closely in Mexico with Avante Group, an industrial real estate developer, to build a store network.