HANNOVER, Germany (April 7, 2016) — Continental A.G. is committing more than $1.1 million over five years to modernize and expand its historical archives in preparation for the company's sesquicentennial celebration in 2021.
The project, which includes digitizing scores of documents and materials, will be directed by Paul Erker, a business history professor at Ludwig Maximilian University of Munich. Conti has tasked him with conducting a “relevant historical study” of the company, which was founded in 1871 in Hannover.
“History teaches us that only companies with deeply rooted origins and values can confidently shape their future successfully,” Conti Chairman Elmar Degenhart said.
“Our company has been growing at a faster rate than the market for many years. It unites over 100 different corporate cultures of companies that in past decades have come together under the Continental roof in a number of different ways.