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April 05, 2016 01:00 AM

Timberland tires on tap at ISRI expo

Tire Business Staff
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    LAS VEGAS (April 5, 2016) — Omni United (S) Pte. Ltd.'s innovative Timberland tire concept will be featured at the Institute for Scrap Recycling Industries (ISRI) 2016 Annual Convention and Exposition, which runs through April 7, in Las Vegas.

    Steve Bigelow, vice president of sales and marketing for Liberty Tire Recycling — Timberland Tire's recycling partner — will present a session on tire market creation and innovation on April 6. Omni United launched the Timberland line in 2014 with a cradle-to-grave concept that envisions recycling the tires into Timberland-brand shoes.

    “We're excited about the opportunity to speak about our partnership with Omni United and Timberland on this innovative approach to closing the loop between tires and their end-of-life,” said Mr. Bigelow.

    During the session, participants will hear from leaders in the industry who are pushing the boundaries of the scrap tire market; from developing new markets for crumb rubber to mixing crumb rubber with plastic, the companies said. The workshop will show what is possible and how companies can take advantage of these advances for their operations. The convention is being held at the Mandalay Bay Resort & Casino.

    “This type of cross-industry partnership between Timberland, Omni United and Liberty Tire Recycling is an innovative approach to business in and of itself. We are learning a lot by just working together on this project,” said Omni United CEO GS Sareen.

    The Timberland tire line is a collaboration between Singapore-based tire designer and manufacturer Omni United and shoe designer Timberland, which plans to use recycled rubber from worn Timberland tires in the manufacturing of its shoes.

    As part of the tire-to-shoe continuum, Omni United and Liberty Tire Recycling have established a tire return/chain of custody process to ensure the tires go directly to dedicated North American recycling facilities to begin their path toward a second life as part of a Timberland footwear product, the companies said.

    For more information on Timberland tires, visit www.timberlandtires.com.

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