SANTA ANA, Calif. (April 5, 2016) — Yokohama Tire Corp. (YTC) is sponsoring the Los Angeles Angels Major League Baseball team for the seventh consecutive season.
“Our long-standing marketing partnership with the Angels and their fans has been great,” said Alan Holtschneider, YTC director of marketing. “We can't wait to see what perennial MVP candidate Mike Trout and the team do this year in the American League West division.”
Yokohama's sponsorship includes its corporate logo hanging in the left centerfield. Mr. Holtschneider said the team sponsorship and branding continue to build awareness for Yokohama products among Angels fans.
In addition to the Angels, Yokohama's 2016 sports sponsorships include the English Premier League Champions Chelsea FC, the Yokohama Tire LPGA Classic and the National Hockey League's Boston Bruins.