“While ATA already provides fleet executives with a number of opportunities to see the latest in truck, trailer and other technology, we believe there is an appetite for a larger-scale event,” said ATA President and CEO Bill Graves. “We look forward to working with HDMA/MEMA and Messe Frankfurt to explore the possibilities of a new exhibition — one that promises to bring all the major players in our industry together under one roof.”
“In recent years, it has become increasingly clear there is demand from consumers and manufacturers for a North American trucking industry exhibition with the prominence and importance befitting this essential industry,” said MEMA President and CEO Steve Handschuh.
“The concerns of the industry in Europe and North America — safety, fuel economy, emissions and efficiency — are universal. We look forward to the potential benefit a biennial show of this kind can provide both the trucking industry and the suppliers and manufacturers that support them,” said Messe Frankfurt President Dennis Smith.
In a joint statement, the partners said this announcement is “only the first step of our journey. We intend to fully explore what creating a show of this kind will mean for the transportation industry, as well as for commercial vehicle OEMs, systems and component suppliers and other supply chain elements, the investment community, and trade, financial and general media.
The ATA is a federation of 50 affiliated state trucking associations and industry-related conferences and councils, and considers itself the “voice of the industry.”
The HDMA represents the commercial vehicle supplier industry and the business interests of our OE and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry.
Messe Frankfurt is a leading trade fair organizer, involved in international as well as European trade fairs. It recently signed a partnership with the organizers of the biennial Reifen tire industry trade show to move that biennial expo and conference to Frankfurt from Essen, starting in 2018.