4 Wheel Parts renews LOORRS deal

COMPTON, Calif. (March 17, 2016) — 4 Wheel Parts has renewed its marketing partnership with Lucas Oil Products Inc. and the Lucas Oil Off Road Racing Series (LOORRS), a pact the off-road performance parts retailer sees as fundamental to spreading its “Life is Better Off-Road” message.

At the same time, Compton-based 4 Wheel Parts disclosed that its president and CEO, Greg Adler, will compete in the series' marquee Pro 4 division in a Ford F-150 with 4 Wheel Parts sponsorship and running on Pro-Comp tires. He also competes in the King of the Hammers “unlimited” 4-wheel-drive off-road racing series, where he uses competition spec BFG M/T tires.

The one-year extension secures 4 Wheel Parts' status as “Official Off Road Parts Retailer” of the popular short-course off-road racing series, expands the retailer's successful “Youth Ticket Program” and provides for expanded marketing and promotion of Lucas Oil products at 4 Wheel Parts' 74 North American retail stores.

“4 Wheel Parts has enjoyed a long and successful affiliation with our friends at Lucas Oil,” Mr. Adler said.

“We have their products on our shelves, we rely on them in our race cars and we connect with our customers through our participation in their series both as a sponsor and as a team. Our collaboration with Lucas demonstrates what can be achieved through a truly great partnership.”

4 Wheel Parts has been involved with LOORRS since its inception in 2009 and in short-course off-road racing since 2007.

A key element of the “multi-tiered” partnership is the youth ticket program, whereby 4 Wheel Parts distributes complimentary tickets at LOORRS events to youth under 12 years of age throughout the regions where the events are held.

In addition, 4 Wheel Parts will be the title sponsor of the 2016 season finale, to be held Oct. 22-23 at Wild Horse Motorsports Park in Chandler, Ariz.

“We take immense pride in the fact that our connection with 4 Wheel Parts extends well beyond a traditional sponsorship,” said Jamie Devney, Team Lucas vice president of brand development.

“With our business-to-business relationship along with our joint promotional efforts complementing their engagement, 4 Wheel Parts is a valued partner. We are thrilled to be embarking on a new season with them alongside us.”