RANCHO CUCAMONGA, Calif. (March 11, 2016) — Giti Tire (USA) Ltd. has launched a marketing support program for its dealers, called GT Radial SMART, that provides marketing support funds, online training and point-of-sale materials via a dedicated website.
Wholesalers and direct retailers for Giti Tire should contact their regional sales managers to receive log-in details for the website. The program is available to U.S. tire dealers who carry GT Radial passenger and light truck tires.
“The GT Radial SMART Program is designed to help our dealers reach more customers, push sales and be smart about tires and business,” said Joe Anzelmo, senior manager, marketing, advertising and promotions, for Giti Tire. “The website will help our dealers more efficiently utilize the program and thus work smarter.”
For GT Radial wholesalers and direct retailers, the GT Radial program provides a 2-percent accrual on their invoices, which can be used for promotions such as Internet ads, billboards, newspaper ads, TV/radio spots and dealer events. Up to 25 percent of these marketing support funds can be used to purchase point-of-sale materials, t-shirts, hats, sunglasses and other items.
To participate, at least one employee must complete all the PCR/LTR training modules in the GT Radial online training program, www.treadacademy.com.
All participating dealers may receive a GT Radial marketing kit that includes: one tire stack cover, one tire stand, two window decals, six tire inserts, and 10 product catalogs.
The GT Radial Smart Program enables a wholesaler's customers (associate dealers) to earn $1 cash credit per tire when they buy 100 to 250 units in a quarter, $1.50 per tire for 251 to 500 units per quarter and $2 per tire for more than 500 units per quarter, the company said.
To get started, associate dealers must sign a confidentiality agreement, submit an opening order of 24 tires to their distributor, display GT Radial POS from their marketing kit (if kit is requested), and have at least one employee from the store complete all the modules in the GT Radial online training program. Sales associates get a free GT Radial backpack with completion of the training modules.
A premium signage program is also available for associate dealers who purchase a minimum of 500 units per quarter per store, the company said.