WINSTON-SALEM, N.C. (March 9, 2016) — Kenda Rubber Industrial Co. Inc. has named Parrish Tire Co. of Winston-Salem its authorized distributor for Georgia, North Carolina, South Carolina and Virginia.
With distribution centers in Georgia, North Carolina and Virginia, Parrish Tire is well situated to offer the expanding Kenda Traction dealer network “timely and reliable access to a variety of distribution services tailored to the needs and priorities of each dealer,” said Parrish Vice President Bill Jackson.
“As the Kenda product portfolio continues to grow, we expect dealers not only to benefit from the strength and consistency of our inventory, but also the opportunity to sell profitably a wider variety of Kenda products to a wider variety of customers,” he added.
“Combining the value of the Kenda brand for passenger, light truck, trailer and specialty tires with the regional strengths of the Parrish Tire team will provide our Kenda Traction dealer network with the tools to succeed,” said Bob Phoenix, vice president of Kenda's American Automotive Division.
Kenda noted that it plans to introduce several “high-impact” tires this spring, including the Klever S/T CUV and the Klever H/T2, enhancing the need for wider distribution.