FINDLAY, Ohio (March 7, 2016) — Cooper Tire & Rubber Co. has inked a deal with the Big Ten Conference to become its official tire partner through the 2016-17 academic year.
The deal puts the Cooper brand “front and center” on the Big Ten Network's television, digital and radio properties throughout 2016, Cooper said. The Big Ten Network offers coverage of more than 1,000 sporting events each year.
The Findlay-based tire maker also will have an in-stadium presence, with venue signage during men's and women's basketball, hockey and football events, including the Big Ten football championship game, Men's and Women's basketball tournaments and other conference championships/tournaments.
Financial terms of the deal were not disclosed.