Cooper official 'tire partner' of Big Ten

FINDLAY, Ohio (March 7, 2016) — Cooper Tire & Rubber Co. has inked a deal with the Big Ten Conference to become its official tire partner through the 2016-17 academic year.

The deal puts the Cooper brand “front and center” on the Big Ten Network's television, digital and radio properties throughout 2016, Cooper said. The Big Ten Network offers coverage of more than 1,000 sporting events each year.

The Findlay-based tire maker also will have an in-stadium presence, with venue signage during men's and women's basketball, hockey and football events, including the Big Ten football championship game, Men's and Women's basketball tournaments and other conference championships/tournaments.

Financial terms of the deal were not disclosed.

“Cooper has always had a passion for college sports, and we're excited to bring that passion to life as the official tire partner of the Big Ten Conference,” said Jessica Egerton, Cooper's director of brand development. “The Big Ten shares the kind of commitment to performance that Cooper has when it comes to innovating and producing quality tires.”

The Big Ten Network is the first internationally distributed network dedicated to covering America's most storied collegiate conference, Cooper said.

For more information, visit the websites of the Big Ten or Cooper.