Along those lines, Meineke is evaluating the feasibility of instituting a “we'll pick you up” service available to customers through the brand's new mobile app. Customers could schedule a service appointment, and the local Meineke franchisee would send a driver to pick up the car and bring it to the store.
The customer would be kept apprised of the progress of the service call throughout the day. The vehicle would be returned to customer before the end of the business day, provided there was no additional service required.
Last year Meineke awarded more than 100 franchise licenses, 65 of which opened locations, the company said.The company also shifted its advertising/message to: "Meineke: On with life," and rolled out a series of TV and internet ads that drive home the point: "Taking care of your car shouldn't take over your life."
The initial investment levels for new franchise locations range from $225,000 to $275,000, Meineke said, with top-performing stores averaging more than $700,000 in annual sales.
Meineke took a major step toward building its tire business two years, establishing a buying program called “Meineke ExTRA,” in partnership with Cooper Tire & Rubber Co.
Last year the Meineke network serviced roughly 3 million cars, performing 1.9 million oil changes, 106,171 tune-ups and 92,726 tire rotations, to go with 202,283 tires sold.
On a philanthropic basis, Meineke and its franchisees donated more than $122,000 to charity and provided more than 20,000 free oil changes to veterans, according to the company.
Mr. Rivera was named president of the Meineke brand in October 2014. He joined Driven Brands in 2012 as chief information officer after working at AutoNation, one of the world's largest car dealership chains, and General Electric Co., Motorola and