DETROIT (March 4, 2016) — Hollywood presidents Martin Sheen and Bill Pullman are back for another set of Chrysler ads in the middle of a wild primary election season.
Three new online Chrysler commercials, a continuation of the “Premium to the People” campaign, debuted March 2.
Two spots — “Meeting” and “Write-In Campaign” — are 30 seconds while “Names” is a 15-second spot.
Another 30-second commercial is tentatively set for a March 19 launch during the NCAA Men's Division I Basketball Tournament, according to a Fiat Chrysler Automobiles (FCA) spokeswoman.
The campaign, centered on the 2016 Chrysler 200 and 300 sedans, debuted last month.
The presidential theme stems from the roles the two actors played in Tinsel Town.
Mr. Sheen played President Josiah Bartlet in “The West Wing” TV series. Mr. Pullman had the role of President Thomas J. Whitmore in the 1996 film “Independence Day” and will be in the movie's sequel, “Independence Day: Resurgence,” which is due to hit theaters in June.
In the new FCA spots, the two actors continue their presidential conversations while sitting in the vehicles.
- To view the Chrysler ads, click here.
Chrysler 200 sales in February were 6,597 vehicles, down from 15,805 a year prior. Sales of the 200 hit 11,797 through February, down from 29,962 in the year-earlier period.
February sales of its big brother, the 300, were up, albeit slightly, at 4,809 vehicles from 4,356 a year earlier. The 300 is also off to a better start through February, as FCA sold 9,443, up from 7,548 in the year-earlier period.
Changing agencies
The “Premium to the People” campaign was the creation of ad agency Wieden+Kennedy. Advertising Age magazine, a sister publication of Tire Business, reported this week that FCA and the agency are parting ways after a six-year run.
