Toyo to sponsor Tough Mudder events

CYPRESS, Calif. (March 3, 2016) — Toyo Tire U.S.A. Corp. has extended its partnership with the Tough Mudder obstacle course competition and will continue to have Toyo branding on the event courses across the U.S.

Tough Mudder is a team-oriented, 10- to 12-mile obstacle course challenge designed to test physical strength, stamina and mental grit. The events are untimed, and teamwork and camaraderie are considered above all else. Participants are encouraged to work together to overcome obstacles and push themselves to physical and mental boundaries, event organizers said.

One of the obstacles is the Toyo Tires Skidmarked — a angled 10-ft. wall on which teammates must work together to get on top of and then navigate down the other side past a row of Toyo tires.

In addition to Tough Mudder, Toyo Tires also is the official tire of Mudderella, a 5- to 7-mile obstacle course challenge designed by women for women.

“Tough Mudder delivers a unique branding opportunity and the chance to reach people who share our ‘All or Nothing' attitude,” said Amy Coleman, senior director of marketing for Toyo Tire.

“Not only do they reach people on the ground at events, but they are active across a variety of mediums and are constantly creating engaging content that captures the attention of their fans.”

For more information, visit the Tough Mudder website.