CYPRESS, Calif. (Feb. 25, 2016) — Rally driver Ken Block, whose “Gymkhana” series of tire-smoking, extreme driving videos has made him a viral video star, has signed a multi-year partnership with Toyo Tire U.S.A. Corp., switching his tire choice away from Pirelli after a five-year run with the Italian company's brand.
Mr. Block's debut on Toyo tires will be in “Gymkhana Eight,” which is set to launch Feb. 29 on the Ford Motor co. YouTube channel, Toyo said. He'll be driving a 650-hp Ford Fiesta ST RX43 equipped with Toyo's Proxes R1R performance tires.
“I'm stoked to have Toyo Tires joining me in my ongoing quest to kill as many tires as possible,” Mr. Block said.
“It's an exciting partnership for me because I feel like everyone at Toyo Tires understands my mission to be competitive on-track, but to be able to take these amazing race cars and have fun with them off track — which for myself means smoky, sideways driving doing Gymkhana.”