Bridgestone, Shell partner for oil program

NASHVILLE, Tenn. (Feb. 24, 2016) — Bridgestone Americas and Royal Dutch Shell P.L.C. are partnering to provide  Pennzoil, Quaker State and Shell Rotella motor oils at Bridgestone Affiliated Retailer Nationwide Network locations.    

“Delivering driver value, customer satisfaction and ensuring a competitive dealer network are all critical to Bridgestone's success,” said John Baratta, president of consumer tire replacement sales, U.S. and Canada, for Bridgestone Americas Tire Operations.

The agreement comes nearly one year after Bridgestone and Shell Lubricants — Royal Dutch Shell's collective lubricants businesses — reached a similar agreement covering Bridgestone Retail Operations L.L.C.'s retail store network.

Bridgestone affiliated retailers who choose to enroll in the program will have exclusive access to the program's benefits, including competitive pricing, digital training resources, point-of-purchase (POP) marketing materials, traffic-driving promotions and comprehensive oil selector tool.

Shell Lubricants brand benefits of the Nationwide Network Oil program will incorporate existing programs already implemented by Shell Lubricants including:

• Warranty retention programs and national spring and fall rebate promotions;
• Access to the complete Shell Lubricants product portfolios offering Quaker State conventional motor oils, Pennzoil Platinum full synthetic motor oils with PurePlus Technology and Shell Rotella heavy-duty engine oils;
• The MyMilesMatter loyalty program for Shell Rotella heavy-duty engine oil users; and
• Access to the Shell eServe ordering system and savings on bulk and volume purchases of Shell Lubricants.

“Shell Lubricants designed the custom lubricants program exclusively for Bridgestone affiliated retailers across the country to provide consumers with quality branded motor oil at competitive pricing,” said Rusty Barron, vice president of marketing for Shell Lubricants. “"By enrolling in the program, affiliated retailers will have a wealth of information at their fingertips promoting quick access to the in-demand products they need to stock their shelves.”

Members of the Bridgestone affiliated retailer network who are participating in the Nationwide Network Shell Lubricants program have the opportunity to offer customers a national coupon and a spring service certificate.

Through the national coupon offer, customers can save up to $10 off a qualifying Pennzoil motor oil change. Then, through the spring service certificate promotion, customers can save up to $15 off their next qualifying Pennzoil or Shell Rotella oil change from March 1 to April 30.

Bridgestone claims there are more than 2,700 independent retailer locations under the Affiliated Dealer Network in the U.S.

For more information, visit the Affiliated Dealer website.