SAN DIEGO (Feb. 24, 2016) — American Tire Distributors Holdings Inc. (ATD) took the feathers — make that the wraps — off a national mascot for its Tire Pros franchise program during the company's 2016 Tire Pros National Dealer Business Conference.
ATD/Tire Pros unveiled “Hootie” the owl at the dealer meeting, which took place Feb. 21-24 in San Diego.
Actually, the company introduced the mascot at last year's dealer meeting, although at that time the feathered friend was dubbed “Professor Tire.”
Tire Pros President Dan Brown told Tire Business that Hootie will serve a symbolic role for the company as it works to boost consumer awareness of its brand on a national scale.