Goodyear is the sole supplier of tires to NASCAR.
The creative materials in the tire maker's promotional effort draw on what Goodyear called Mr. Earnhardt Jr.'s “deep personal connection” with the brand.
In the television spot, “through a heartfelt message about hard work, tradition and pride,” Mr. Earnhardt Jr. highlights the tenets of Goodyear's involvement in NASCAR, the company said, including “the continuous learning that is achieved through all of the drivers and the ability to deliver superior performing tires both on and off the track.”
Goodyear www.goodyear.com said it will amplify the creative with a robust media plan and social media support.
“We are pleased to work with one of the premier experts in the sport to showcase Goodyear in a compelling and engaging way,” said Seth Klugherz, Goodyear's director of marketing. “Dale Jr. is a true icon and superior brand ambassador.”
For a look at Goodyear's TV commercial featuring Dale Earnhardt Jr., click here.