SAO PAULO, Brazil — Cooper Tire & Rubber Co. has established a sales office in São Paulo to support local distributors and dealers and help further the company's Latin America expansion.
The office, Cooper Tire & Rubber Co. Brasil Fabricacao, Importacao e Distribuicao de Pneus Ltda., will operate under the leadership of Durval Amaral, general manager, a former Goodyear executive who joined Cooper last year after working for the past couple of years as an industry consultant and university professor.
Commenting on the development, Luis Ceneviz, managing director of Cooper's Latin America Tire Operations, noted Cooper has “put in place an outstanding core leadership team with decades of industry experience and knowledge specific to Latin America.”
Mr. Amaral worked for Goodyear for 28 years in various executive capacities — in Brazil, Venezuela and the U.S., according to his LinkedIn page. He left Goodyear in late 2012.