Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • Mid-Year Report
  • ADAS
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
February 17, 2016 01:00 AM

F1 Champ Häkkinen to be Nokian 'ambassador'

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Mika Häkkinen

    NOKIA, Finland (Feb. 17, 2016) — Two-time Formula 1 World Champion and Finnish native Mika Häkkinen has agreed to become a brand ambassador for Nokian Tyres P.L.C., promoting safe driving and other corporate projects in the coming years.

    “Mika is an iconic Finn who has shown with his personal example how to succeed and go to the very top in the world of Formula 1,” said Nokian Tyres President and CEO Ari Lehtoranta.

    “He is a very down-to-earth person but at the same time an example of what the will to win and an uncompromising desire to reach ever better results can achieve,” Mr. Lehtoranta said. “This is exactly the kind of drive we at Nokian Tyres value highly. We can't wait to get our projects with Mika started.”

    Mr. Häkkinen, who won F1 titles in 1998 and 1999 driving for Team McLaren, said: “I think being Finnish is all about having determination and guts — that Finnish ‘sisu' — the attitude to never give up. You need to constantly learn and develop new things to stay on top and be a winner.

    “That applies to Nokian Tyres as well: Innovations and ongoing product development guarantee that they continue to be frontrunner and technology leader in tie safety.

    “For me, it's paramount that I can trust my tires and their performance also under extreme conditions. Nokian Tyres are ‘Northproof' — developed and tested under northern extreme conditions and I know I can count on them no matter what situation.”

    Nokian described the contract as “multi-year.”

    Mr. Häkkinen won 20 grand prix races in 11 Formula 1 seasons. He also raced three seasons in the German Touring Car Chamionship, winning three races after he retired from F1 in 2001.

    Related Articles
    Nokian to appeal tax ruling
    Nokian makes several exec. changes
    U.S. on Nokian's list for 3rd factory
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    ATD bolsters supply chain with addition to leadership team
    2
    Average executive salaries found in Tire Talent report
    3
    Private equity firm buys wheel supplier Blackburn
    4
    Conti raises fiscal '22 outlook despite lower earnings
    5
    LWG acquires three Big Os, expands into Iowa
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • Mid-Year Report
    • ADAS
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION