MAM partners with Lift & Shift

ALLENTOWN, Pa. (Feb. 11, 2016) — Business management solutions provider MAM Software Inc. has partnered with loyalty program provider Lift & Shift Inc. to provide VAST Enterprise system users with multi-currency loyalty program services.

Tire shops using the VAST point-of-sale and business management program will be able to reward customers for repeat business transactions and attract new customers, MAM said. By incorporating Lift & Shift's loyalty program services, VAST users can provide a rewards program that allows their customers to choose the rewards they wish to receive, such as in-store rewards/credits, airline miles, retail gift cards or donations to local charities.

MAM said both users and customers can easily track rewards via an online portal. In addition to the multi-currency core of the program, key elements include:

• Customized reward website for customers to self-enroll, check account balances and redeem points;
• Monthly reward emails with customer account balances, store specials and bonus offers to drive return visits; and
• Quick and easy counter staff training, designed to help participating companies achieve optimal sales results using the program offers when greeting customers.

“Working directly with MAM to introduce our customer loyalty program to VAST users ensures, they can seamlessly harness their customers' transactional data to increase sales in a highly effective manner,” said Graham Farrell, president of Lift & Shift.

“Whether it be encouraging more repeat visits, generating larger transactions or even attracting new customers from the millions of people who collect the various currencies we make available to our clients, the retailer stands to win every time — as they only issue rewards when someone transacts; this is a very efficient & profitable way of increasing sales.”

To introduce VAST users and interested parties to the new features, MAM and Lift & Shift will host a webinar and live demonstration Feb. 17 from 2-3 p.m. Eastern. Those interested can register for the webinar online by clicking here.