SAN FRANCISCO (Feb. 5, 2016) — The National Football League has extended its 8-year-old sponsorship relationship with Bridgestone Americas Inc. through 2021.
Philip Dobbs, chief marketing officer for Bridgestone Americas Tire Operations, said that “…connecting fans and drivers who recognize performance, innovation and endurance is vital to why Bridgestone chooses to sponsor the National Football League.
“The NFL relationship provides an ideal platform for millions of women and men of all ages to engage with and learn about world-class products and services from Bridgestone.”
Financial terms were not disclosed.
The deal secures Bridgestone's status as official tire of the NFL and advances the “Bridgestone Performance Moments” campaign platform — a Top 10 video highlight reel that airs weekly on the NFL Network during the season and which includes an award for top performance play of the year at NFL Honors during Super Bowl week.