HORSHAM, Pa. (Feb. 5, 2016) — Nationwide auto service chain Cottman Transmission and Total Auto Care has breathed new life and a new look into its iconic “Cottman Man” mascot.
The company said it has “re-envisioned and revitalized” the character and animated him for its new “The Cottman Man Educational Video Series.”
“Long respected for his trustworthy demeanor, the Cottman Man was the embodiment of every Cottman center technician: capable and honest; a friend in the auto repair business — the guy who was there to offer a hand when a car wasn't living up to expectations,” the Horsham-based company said.
In his new persona, the Cottman Man symbol will be the host on every Cottman center website, www.cottman.com/ offering tips on auto maintenance and repair considerations to help customers make informed decisions about auto repair needs.
“The Cottman Man is someone we're proud to stand behind,” said Derik Beck, the chain's vice president of digital marketing. “He's an image of the very best in each of us: our centers and ourselves. And he's someone we want to emulate every day in our centers, all across the country.