NEW DELHI (Feb. 3, 2016) — Goodyear has unveiled two ground-breaking concept tires at the Auto Expo 2016 in New Delhi that it claims could “radically transform the role of car tires in the future.”
The company's “Challenging the Limits” display at the 13th Auto Expo, which runs through Feb. 7, showcases what the Akron-based tire maker calls some of its “most iconic products that have shaped the history of tire technology,” while defining its present product range and offering a glimpse into the technologies of the future.
“Our products displayed at the Expo represent an essential aspect of Goodyear's consumer-centric innovation strategy, which constantly instills a forward-looking, market-back mindset in the company's research and development teams,” said Mike Rytokoski, Goodyear's vice president for consumer tires in Asia Pacific.
“Our concept tires re-imagine the role that tires may play in the future. We envision a future in which our products become more integrated with the vehicle and the consumer, more environmentally friendly and more versatile.”