COMPTON, Calif. (Feb. 1, 2016) — You might say Greg Adler, president and CEO of 4 Wheel Parts, is pulling an early April Fools' Day escapade on his employees.
The executive for the truck, Jeep, SUV and off-road tires, wheels, lift kits and accessories marketer, went undercover to meet his employees and keep the company on the right track for the CBS TV program “Undercover Boss.” The episode is scheduled to air from 8-9 p.m., ET/PT on Friday, Feb. 5.
During his undercover “mission,” Mr. Adler worked alongside employees performing a variety of jobs that are described as representing “key aspects of the company's retail sales and distribution operations.”
“4 Wheel Parts is in the midst of an aggressive national expansion and going undercover allowed me the opportunity to step out of my role as CEO and into many of the jobs that are the backbone of our company,” Mr. Adler said in a company press release.