Scott Clark, executive vice president and chief operating officer for Michelin North America Inc., said the BFG brand is a “critical part of Group Michelin's success in motorsports. The brand is key in how we use competition both to engage our consumers and to develop new products.
“BFGoodrich's heritage of four decades in racing on a wide variety of surfaces and terrain demonstrates the ability to bring advanced tire technology to racing disciplines like the Red Bull Global Rallycross. In addition, BFGoodrich Tires shares many of the brand attributes and consumer interaction efforts that the Red Bull brand boasts.
“BFGoodrich Tires' involvement in the GRC series is a natural extension of the brand's global partnership with Red Bull.”
Global Rallycross features production-based compact cars in door-to-door racing on tracks that combine asphalt, dirt or gravel and table-top jumps. The cars produce 600 horsepower and can accelerate from 0-60 miles per hour in less than two seconds.
Among the cars competing are the Chevy Sonic, Citroen DS3, Ford Fiesta, Hyundai Veloster, Subaru WRX and Volkswagen Beetle.
The 2016 season comprises a dozen races at eight venues across the U.S. The season ends Oct. 8-9 in Los Angeles.
The Red Bull Global Rallycross is different from the FIA World Rallycross, which will run 10 of its 12 races this year at circuits in Europe. Cooper Tire & Rubber Co. is that series' supplier.
For more information visit the Red Bull Global Rallycross website.
