COMPTON, Calif. (Jan. 13, 2016) — Pro Comp Tire has introduced the Pro Comp A/T Sport, an all-terrain light truck tire with 25 sizes the company will roll out beginning in January and running through March.
Sizes include wheel diameters ranging from 15 to 20 inches. Key selling points include Pro Comp's Sweeping Groove technology, a staggered design, side holder lugs, an optimized all-terrain compound and multi-pitch variation, according to the Compton-based tire marketer.
Pro Comp A/T Sport
The Pro Comp A/T Sport is supported by a 60,000-mile treadwear warranty, a 60-day ride assurance warranty and Pro Comp's Forever Warranty, which offers non-prorated adjustment for materials/workmanship defects.
Pro Comp said it will be supporting the launch of the A/T Sport with new advertising in print, online, social media; a new moderated and self-directed training programs; point-of-purchase materials, including brochures and displays; and MAP pricing for protected margins.
“With the launch of A/T Sport, Pro Comp has re-emerged with a complete light truck tire offering, said Steve Hutchinson, director, Pro Comp. “We are ready to selectively expand distribution.”
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