MALMO, Sweden (Jan. 7, 2016) — Swedish tire retail groups Däckteam i Sverige A.B. and Däckarna i Sverige A.B. are merging and will go to market under the Point S retail identity.
The merger of Däckteam and Däckarna creates the largest retail group in Sweden, with 155 outlets, according to Däckteam CEO Mikael Johnsson.
Combining the two chains — Däckteam with 120 outlets and Däckarna with 35 — “creates a competitive company which can improve our customer offerings and our efficiency while maintaining local support that is so important for both our franchisees and our customers,” Mr. Johnsson said.
Aligning with Point S Development “makes us even stronger in the fleet business, but also in negotiations with suppliers and vendors,” he added.
Däckarna, an amalgam of independent dealers operating together since the 1970s, has been allied with Point S since 2012.
Lyon, France-based Point S is active in 28 countries, representing more than 3,400 outlets worldwide. It is aligned with Tire Factory in the U.S. and Pneus Unimax in Canada.
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