AKRON (Dec. 28, 2015) — Goodyear launched a 10-day social media sweepstakes from the company's new Twitter handle.
Goodyear recently launched its Twitter account on Dec. 22. Fans following @Goodyear on Twitter and utilizing the #Goodyear hashtag can have the chance to win a wide range of prizes, the Akron-based tire manufacturer said, from free tires and Goodyear blimp rides to the grand prize of a 2016 high performance vehicle.
“As the title sponsor of the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year's Eve, we felt it was the perfect time to celebrate the New Year with consumers across the country,” said Seth Klugherz, director of Goodyear brand marketing.
“Leveraging our new social channel, we'll engage directly with Goodyear's followers to help make 2016 a 'good year' for them.”
The sweepstakes also extends in the 'New Year's Six' College Football Playoff bowl game markets, Goodyear said, which include Los Angeles, Miami, Dallas, Phoenix, Atlanta and New Orleans.
In each city, fans will have the chance to win a pair of tickets to their respective game by being first to find the location of a Goodyear ambassador in a scavenger hunt-like sprint. The specific location will be revealed as the promotion goes live in each market.