Bridgestone retailer network signs up new preferred partner

NASHVILLE, Tenn. (Dec. 9, 2015) — Bridgestone Americas' Affiliated Retailer Nationwide Network has added Excel Tire Gauge Inc. as a preferred partner.

Warwick, R.I.-based Excel offers digital air calibration machines that streamline tire inflation by automatically inflating or deflating tires with accuracy and precision, according to Bridgestone.

Founded in the U.S. in 1999, Excel has more than 100,000 digital air machines installed nationwide. Its machines are “designed to deliver accuracy and efficiency,” Bridgestone said, and achieve proper inflation pressure within 0.5 psi in seconds.

John Baratta, president of consumer replacement tire sales, U.S. and Canada, for Nashville-based Bridgestone, said the tire maker is “excited to make the Excel Tire Gauge program available to the Bridgestone Affiliated Retailer Nationwide Network.

"This state-of-the-art equipment is easy to use and will give our retailers another way to differentiate themselves in the marketplace.”

Jay Nelson, CEO of Excel Tire Gauge, said the new program “represents the very best in three distinct business segments — tire manufacturing, tire dealerships and digital air calibration.”

Bridgestone's Affiliated Retailer Nationwide Network “provides a multitude of retail marketing and business support programs designed to foster growth and drive sales for independent tire dealers,” according to the company.

“In addition to unique offerings created and delivered by Bridgestone, many external partners also supply marketing and sales support through the Affiliated Retailer Network program. Participating retailers also have access to the premium Bridgestone and Firestone tire brands.”