BIRMINGHAM, England (Nov. 30, 2015) — The organizer of the British Touring Car Championship (BTCC) has renewed its racing tire supply and title sponsorship with Goodyear Dunlop Tyres UK Ltd. through the 2021 season.
Separately, Goodyear Dunlop signed a race tire supply deal with the organizers of the Mini Challenge, single-make championship in the United Kingdom for Minis since 2002, replacing Pirelli as the tire supplier.
The BTCC contract will extend into a third decade both the Dunlop MSA British Touring Car Championship title sponsorship, which began in 2005, and the tire supplier partnership, which began in 2003, the parties said.
Financial terms of the deal between ToCA Ltd. — promoters and rights holder of the MSA British Touring Car Championship — and Goodyear Dunlop were not disclosed.
The BTCC is the top touring car race series in the United Kingdom and one of the leading series in Europe. Last season it staged 10 three-race weekends at nine circuits throughout the U.K. with an average of 30 cars at each weekend.
BTCC Series Director Alan Gow called the decade-old relationships with Goodyear-Dunlop “one of the closest and most enduring of any major motorsport program” and said carrying the Dunlop name in the series' title “is something of great pride to our championship.”
Hans Vrijsen, managing director, Goodyear Dunlop Tyres U.K. and Ireland, added: “Dunlop is also synonymous with top level motorsport, having won the Le Mans 24 hour more than any other tire company.
“The BTCC gives Dunlop an opportunity to demonstrate its performance credentials in front of hundreds of thousands of passionate BTCC fans every year. We are delighted to be continuing this strong partnership.”
In addition, Goodyear Dunlop's HiQ nationwide fast fit network has agreed to continue its sponsorship of the MSA British Touring Car Teams Championship next year.