LEICESTER, England (Nov. 30, 2015) — Zhongce Rubber Co. Ltd.'s (ZC Rubber) Westlake tire brand has become the official match ball sponsor of the Leicester Tigers rugby team.
The Chinese tire maker is strengthening its range of Westlake truck and van tires and is expecting its rugby team sponsorship to increase brand exposure, according to ZC Rubber.
“With Westlake's brand message outlining a dedication to producing ‘seriously strong' tires, the affiliation with rugby is a perfect fit,” the company said.
As part of the match ball sponsorship, Westlake's branding can be seen throughout the Leicester Tigers' stadium, the company said. Its local distributor, Vacu-Lug Traction Tyres, also is involved through its sponsorship of first team player Matt Smith.
Grantham, England-based Vacu-Lug distributes Westlake commercial vehicle tires throughout the U.K. in association with Zenises, Westlake's brand partner in several European markets.
Vacu-Lug also provides tire retreading and fleet tire management services.
More information on Westlake's match ball sponsorship is on the Leicester Tigers' website.