MUNICH, Germany (Nov. 30, 2015) — Add Goodyear to the list of companies allying themselves with world soccer powers as part of their promotional efforts.
Starting Jan. 1, Goodyear will be a “platinum partner” of F.C. Bayern Munich, a five-time European league champion and 25-time German league champion. The deal provides Goodyear with perimeter field advertising at all Bundesliga home games and a range of other advertising rights.
Financial terms of the multi-year deal were not disclosed. Goodyear replaces Continental A.G. as the team's official tire partner.
Jürgen Titz, Goodyear's managing director responsible for Germany, Austria and Switzerland, called Bayern Munich “an ideal partner for further raising the profile of our premium brand….”
Going forward, he said, “this partnership will play a key role in Goodyear's brand strategy with integrated marketing and sales communications tailored to our consumers and customers.”
