Alliance Tire adds 3 to Canadian sales team

WAKEFIELD, Mass. (Nov. 30, 2015) — Alliance Tire Americas Inc. is strengthening its Canadian sales team by adding three regional managers.

The new staffers are:

• Daniel Menard, regional sales director for Eastern Canada: Mr. Menard brings more than 30 years of experience in sales and business development in equipment for transportation, material handling and construction to the post, according to Alliance. He will represent the company to distributors, dealers and original equipment manufacturers in Quebec and the Maritimes.

• Barrie Taylor, regional sales manager for Western Canada: Mr. Taylor has spent more than three decades in the tire business, and the company said he has a “deep knowledge” of the distribution side of the business — honed as general manager two Canadian tire distributors. He also has experience as regional sales manager for a leading OTR and farm tire company.

• Mark Vrab, regional sales manager for Central Canada: Mr. Vrab has 20 years of sales experience for top tire manufacturers, along with a deep knowledge of the wheel and power train businesses he gained in sales roles in those sectors, Alliance said, without identifying the companies. His experience throughout the distribution chain — all the way from the OEM and distributor to the end user — fits Alliance Tire's “deep focus on its broad customer base,” the tire maker said.

“Daniel, Barrie and Mark are all outstanding additions to the Alliance Tire team as we continue to grow throughout North America,” said James Clark, Alliance Tire Americas president.

“With their experience and deep knowledge of OTR tires, they are key to expanding our reach and improving our level of service across Canada, where we have many long-standing and important customer relationships. Increasing our sales presence in Canada is part of our strategy for achieving continued growth, which also includes the expansion of our warehouse infrastructure and increasing staffing in engineering and customer service.”