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Video: SEMA panel discusses how women can succeed Part I

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LAS VEGAS—While the tire and auto- motive industries are still deemed “a man’s world,” that was not apparent during a “Shattering the Glass Ceil- ing” panel held at the recent Specialty Equipment Market Association (SEMA) Show in Las Vegas.

Four women from varying parts of the auto and tire industries came to- get her for a women-only discussion: Freda Pratt-Boyer, senior auditor at Purcell Tire & Rubber Co. who just finished her term as president of the Tire Industry Association (TIA); Michelle Krebs, director of automotive relations, Autotrader.com Inc.; Audrey Zavodsky, Ford Motor Co. and professional race car driver; and Jean Jennings, president and editor-in- chief of JeanKnowsCars.com.