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November 20, 2015 01:00 AM

ContiTech debuts 'Elite' branding

Tire Business Staff
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    ContiTech photo

    LAS VEGAS (Nov. 20, 2015) — Continental A.G.'s ContiTech division has begun branding its automotive aftermarket products with an “Elite” label to help differentiate them in the marketplace.

    Conti launched the branding initiative at the recent Automotive Aftermarket Parts Exposition in Las Vegas, where it exhibited its range of automotive and heavy-duty truck parts — including aftermarket timing products, hoses and related accessories — power sports and outdoor power equipment products.

    The branding usesContinental's black and gold corporate colors with an Elite logo and will be customized for each particular product line and component kit.

    Continental Elite automotive parts include poly-V belts with Quiet Channel Technology, hose, timing belts, timing belt kits, tensioners/ idlers, de-couplers and a selection of tools and accessories.

    ContiTech photo

    Tom Lee, marketing manager for North American aftermarket products, ContiTech NAFTA

    The Continental Elite heavy-duty truck parts include belts, hose, hydraulic hose and tensioners with Accu-Drive technology. The power sports parts include belts with carbon fiber technology and the outdoor power equipment product offerings include belts with Insta-Power technology.

    “The products will not change from what was offered with Veyance Technologies [acquired by Continental earlier this year],” said Tom Lee, Continental's marketing manager for North American aftermarket products.  

    “It's just a new branding for our products that will be available to the automotive and heavy duty aftermarkets in the United States, Canada and Mexico.

    “The sale of the business to Continental has expanded our expertise in products, design and knowledge. We will continue to offer marketing and R&D support as well as catalog and application support. Our products will continue to provide a compatible OE match—fit, form and function.”

    At the same time, ContiTech introduced an expanded offering of timing belt kits to the North American market.

    “This expanded offering of Elite branded kits will provide customized solutions for the warehouse distributor, professional repair technician and consumer,” Mr. Lee said.

    “Our portfolio will expand from two to four lines and provide the market with import and domestic solutions for early and late model vehicles.”

    The tiered line of Elite timing belt kits will be available in January and include:

    • Elite Pro Series Plus kit with OE quality components, water pump, cam and balance shaft seals, and The Pro Series Guarantee;
    • Elite Pro Series kit with OE quality components, water pump and The Pro Series Guarantee;
    • Elite Series kit with water pump; and
    • Elite kit without water pump.

    Continental Elite Pro and Pro Series Plus timing belt kits include all the synchronous parts needed to do a timing belt repair quickly and efficiently, the company said, so professional repair technicians need only one box to do the entire job.

    “In addition, with more than 550 belt kits to choose from, we offer the widest program coverage in the market and a new guarantee program that matches the manufacturer's service interval up to 100,000 miles,” Mr. Lee said.

    For more information: www.continental-elite.com.

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