Michelin: Take time to thank a trucker

GREENVILLE, S.C. (Nov. 17, 2015) — Michelin North America Inc. is encouraging consumers to salute commercial truck drivers during the holidays to give them a chance to win a weekly prize.

Michelin will mark the season with a #KeepThanksMoving conversation in social and digital media that will celebrate the millions of what it calls “unsung and often unseen heroes” and encourage people to share their own appreciation via Twitter or Facebook.

Each week until Dec. 31, Michelin will recognize the most compelling posts in each category for individuals who demonstrate outstanding community involvement. These seven individuals will receive a Michelin-branded 12-volt cooler/warmer by Koolatron (valued at $150) and a certificate for a pair of Justin Work boots (valued at $200), courtesy of Red Eye Radio.

“As you bustle from store to store and gather with family and friends, please take a minute this holiday season to think about the many people who help move the jolly, jingle and scrumptious morsels that help make your family's holiday memories across the miles and keep the roads and highways safe,” said Ralph Dimenna, COO for Michelin Americas Truck Tires division.

“These are the ones who ‘keep thanks moving' under all kinds of weather and driving conditions. Let's show them how grateful we are for all they do.”

Michelin offered data on the U.S. commercial market, including:

• 300,000 farmers spend 10 or more hours a day working 2.2 million farms;

• 3.4 million truck drivers haul freight across billions of miles annually;

• 300,000 maritime workers handle 30 million shipping containers annually;

• 650,000 bus drivers transport people to and from school and work;
• 1.3 million package-delivery workers on the road 365 days of the year;

• 1.1 million local firefighters and 826,000 EMS workers respond to emergencies; and

• More than 250,000 workers clear the snow and ice from the roads.

Consumers can post public comments on Twitter using the #KeepThanksMoving and include @MichelinTruck, @MichelinTweel or @MichelinAG and on Facebook at MichelinTruck, MichelinTweel1 or MichelinUSA.

Participants can also download a thank you card from Michelinmedia.com to give to special workers in their community. Official contest rules are posted on Michelinmedia.com.