GREENVILLE, S.C. (Nov. 17, 2015) — Michelin North America Inc. is encouraging consumers to salute commercial truck drivers during the holidays to give them a chance to win a weekly prize.
Michelin will mark the season with a #KeepThanksMoving conversation in social and digital media that will celebrate the millions of what it calls “unsung and often unseen heroes” and encourage people to share their own appreciation via Twitter or Facebook.
Each week until Dec. 31, Michelin will recognize the most compelling posts in each category for individuals who demonstrate outstanding community involvement. These seven individuals will receive a Michelin-branded 12-volt cooler/warmer by Koolatron (valued at $150) and a certificate for a pair of Justin Work boots (valued at $200), courtesy of Red Eye Radio.
“As you bustle from store to store and gather with family and friends, please take a minute this holiday season to think about the many people who help move the jolly, jingle and scrumptious morsels that help make your family's holiday memories across the miles and keep the roads and highways safe,” said Ralph Dimenna, COO for Michelin Americas Truck Tires division.