ALLEN PARK, Mich. (Nov. 13, 2015) — FOX Sports Detroit and Belle Tire Distributors Inc. have renewed an 18-year-old partnership that solidifies Belle as presenting sponsor of the Detroit Red Wings, Pistons and Tigers on the regional sports network telecasts into the next decade.
“Belle Tire couldn't be more thrilled to continue our relationship, and spread our brand's footprint, with FOX Sports Detroit,” said Belle Tire President Don Barnes III.
“We look forward to the opportunity to showcase our hometown pride as the presenting sponsor, broadcasting to the greatest sports fans in the world.”
The network owns exclusive rights to all local telecasts among the three teams, totaling approximately 300 games, annually. Belle Tire has been an original and ongoing partner of FOX Sports Detroit since its launch in 1997.
Belle Tire said the telecasts will be referenced on air as “Red Wings Hockey/Pistons Basketball/Tigers Baseball on FOX Sports Detroit, presented by Belle Tire.” The dealership's signage also will be incorporated into various branding animations throughout the games.
Additionally, Belle Tire will continue its branding of in-game features, including the Wings' Power Play, Pistons' Three-Point Shot and Tigers' Pitch-by-Pitch sequence.
“Belle Tire and the Barnes family have been partners with FOX Sports Detroit since the beginning,” said Greg Hammaren, senior vice president and general manager of FOX Sports Detroit.
“We value this relationship dearly and are proud of the growth we have experienced working together. Belle Tire and FOX Sports Detroit define the modern sports partnership. We're honored to continue this legacy and thankful for the trust they place in us.”
Allen Park-based Belle Tire reported FOX Sports Detroit delivers more than 350 live local events each calendar year to more than 3.2 million households throughout Michigan and portions of Northwest Ohio and Northern Indiana (subject to league territorial blackouts).