4 Wheel Parts holding 'grand reopenings' at 3 stores

COMPTON, Calif. (Nov. 12, 2015) — Off-road performance product marketer 4 Wheel Parts plans to stage grand reopening celebrations at three of its stores on Saturday, Nov. 14.

The company's locations in Cleveland, Norcross, Ga., and Charlotte, N.C., have been refitted with what 4 Wheel Parts calls “cutting edge showrooms and installation facilities featuring aftermarket 4x4 parts and accessories.” The three stores join the Compton-based firm's lineup of 72 retail stores serving 4x4 enthusiasts throughout the U.S. and Canada.

Greg Adler, 4 Wheel Parts president and CEO, said the company “has enjoyed great success with our project revolution, and reopening these three locations shows our dedication to modernize our showrooms as engaging, educational destinations for off-road enthusiasts.

“We've enjoyed a 20-percent jump in sales after remodeling and continue to evolve our in-store experience with plans to remodel an additional 18 stores next year.”

The free, family-friendly grand reopening events will give attendees an up-close look at popular truck and Jeep products from leading manufacturers like Smittybilt, Mickey Thompson, Skyjacker and Bushwacker, according to 4 Wheel Parts, which added that ASE-certified technicians will be onsite performing installations.

In Cleveland, a local country radio station will be broadcasting at the store for a couple of hours and there also will be a car crush, Jeep clubs attending and free food, said Scott Wilber, store manager. “Just about everything is on sale with same-day delivery deals on certain items, and we'll have multiple vendors onsite including MHT Wheels and BFGoodrich Tires.”

As part of its expansion initiative, Transamerican Auto Parts (TAP), 4 Wheel Parts' parent company, recently opened a new warehouse center in the Pacific Northwest. The 75,000-sq.-ft. Post Falls, Idaho, location increases supply and inventory levels at retail stores in the Pacific Northwest and western Canada, the company said. Meanwhile, the Cleveland location reopening this weekend will be served by TAP's distribution center in Columbiana, Ohio, and the Charlotte and Norcross stores will be supplied by Transamerican's Jacksonville, Fla., distribution hub.

4 Wheel Parts claims to maintain the nation's largest inventory of Jeep Wrangler wheels, truck tires and Jeep seat covers. The company retails aftermarket Jeep, SUV and truck parts, accessories and performance products and sponsors prominent off-roading events, donates to charitable causes, competes in off-road races through Team 4 Wheel Parts and hosts the annual Truck & Jeep Fest across America.