NASHVILLE, Tenn. (Nov. 12, 2015) — Bridgestone Americas has promoted Amber Holm to vice president of brand marketing, U.S. and Canada, Consumer Replacement Tire.
Ms. Holm, who joined Bridgestone in May 2014 as director of advertising, promotions and retail branding, replaces Erik Seidel, who was promoted to vice president of sales for Bridgestone Americas Tire Operations earlier this year.
The Nashville-based tire maker said she will be responsible for leading the company's brand-building efforts, developing breakthrough product launches, leveraging digital marketing strategies and transforming consumer insights into proven business results.
According to Bridgestone, Ms. Holm has been instrumental in developing and executing the fully integrated launch of its DriveGuard tire line and in developing the Firestone “Truck Stuff” campaign.
Prior to joining Bridgestone, Ms. Holm spent 13 years at General Mills Inc. in a variety of marketing and sales roles.