Bridgestone's Holm promoted to brand marketing VP

NASHVILLE, Tenn. (Nov. 12, 2015) — Bridgestone Americas has promoted Amber Holm to vice president of brand marketing, U.S. and Canada, Consumer Replacement Tire.

Ms. Holm, who joined Bridgestone in May 2014 as director of advertising, promotions and retail branding, replaces Erik Seidel, who was promoted to vice president of sales for Bridgestone Americas Tire Operations earlier this year.

The Nashville-based tire maker said she will be responsible for leading the company's brand-building efforts, developing breakthrough product launches, leveraging digital marketing strategies and transforming consumer insights into proven business results.

According to Bridgestone, Ms. Holm has been instrumental in developing and executing the fully integrated launch of its DriveGuard tire line and in developing the Firestone “Truck Stuff” campaign.

Prior to joining Bridgestone, Ms. Holm spent 13 years at General Mills Inc. in a variety of marketing and sales roles.

“Amber has a proven track record of successfully managing strategic marketing initiatives for consumer packaged goods, growing brand awareness and reaching the consumers,” said Philip Dobbs, chief marketing officer for Bridgestone. “I am confident that, in this new role, she will continue to grow the Bridgestone and Firestone brands and drive alignment and coordination across the marketing, sales, digital and retail teams.”

Prior to joining Bridgestone, Ms. Holm spent 13 years at General Mills Inc. in a variety of marketing and sales roles of increasing responsibility, where she managed leading consumer brands like Pillsbury, Lucky Charms and Cheerios.